Simply Modest is a modest clothing brand based in Moradabad, India — selling through Instagram and WhatsApp before TechAmber helped them move to a proper eCommerce platform.
Visit WebsiteShopify Store Design & Development, Payment Gateway Integration, COD Delivery Integration, Staff Training
Simply Modest is a modest clothing brand based in Moradabad, Uttar Pradesh. They sell a range of modest fashion pieces targeted at women across India — building a loyal customer base through Instagram and WhatsApp before making the move to a fully functioning eCommerce store.
Simply Modest were running their entire sales operation manually — customers would DM them on Instagram or WhatsApp, confirm sizes, arrange payment, and wait for delivery confirmation. It worked, but it was slow, labour-intensive, and impossible to scale. They needed a proper online store that could handle orders automatically, accept payments online and on delivery, and be operated by their team without any technical background.
Managing orders over WhatsApp and Instagram DMs meant every sale required manual effort — confirming stock, sharing payment details, following up on deliveries. As the brand grew, this became a bottleneck. There was also a real challenge around payments: a significant portion of their customer base preferred cash on delivery, so any solution had to support both online payments and COD without adding friction to the buying experience.
Replace the manual WhatsApp and Instagram DM sales process with a fully automated eCommerce store — one that handled orders, payments, and delivery coordination automatically, reached new customers beyond their existing social following, and could be run independently by the Simply Modest team without any technical support.
We built a fully customised Shopify store for Simply Modest — designed to match their brand aesthetic and give their customers a smooth, trustworthy shopping experience. Beyond the store itself, we handled the full integration stack: a payment gateway for online transactions, a COD delivery provider with built-in COD charge handling at checkout, and end-to-end configuration of the order management workflow. Once the store was live, we trained the Simply Modest team on how to manage products, process orders, handle returns, and run the store day-to-day — so they were never dependent on us to keep the business running.
Simply Modest went from manually handling every order over DMs to running a fully automated eCommerce operation. Order processing time dropped dramatically, the team could focus on the business instead of admin, and the store opened them up to new customers who discovered them through search rather than social media alone. The move to eCommerce reduced operational costs, improved efficiency, and gave the brand a professional online presence that matched the quality of their products.
TechAmber helps clothing brands and small businesses across Moradabad and India move to proper eCommerce — handling everything from store setup to payment integration and staff training.
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