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Work / Fresh & Frozen

The ultimate poultry experience, delivered to your door

Fresh & Frozen is a chicken home delivery service in Moradabad, India — delivering fresh, washed chicken straight to customers' doors.

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Services

Custom eCommerce Website Design & Development

Client

Fresh & Frozen is a chicken home delivery service based in Moradabad, India. They deliver fresh, cleaned, and washed chicken directly to customers' homes — cutting out the trip to the market entirely and bringing a more hygienic, convenient alternative to local buyers.

Project Brief

Fresh & Frozen were starting from zero — no website, no online ordering system, no way for customers to place orders outside of phone calls. They needed a clean, modern eCommerce platform that was simple enough for any customer to use, with a full backend to manage orders, customers, and deliveries — all without requiring technical knowledge to operate day-to-day.

  • Fresh and Frozen homepage design by TechAmber
  • Fresh and Frozen product listing page design
  • Fresh and Frozen checkout and ordering flow design
  • Fresh and Frozen order management backend dashboard
The Challenge

Fresh & Frozen were entering a market where most local competitors relied entirely on WhatsApp and phone calls for orders. There was no established standard for online chicken delivery in Moradabad — which meant the website had to be simple enough that customers with no experience of online ordering could use it without confusion. Every extra step in the ordering flow was a potential drop-off.

The Goal

Build a clean, fast, and easy-to-use eCommerce platform that let customers browse, order, and pay online — while giving the Fresh & Frozen team a straightforward backend to manage everything without needing a developer on call. Keep costs lean, keep the experience sharp, and get the business online fast.

Our Solution

We built a fully custom eCommerce platform from scratch — no off-the-shelf themes, no bloated plugins. The customer-facing side was designed to be as frictionless as possible: browse products, add to cart, place order, done. Under the hood, we built a complete order management backend that let the Fresh & Frozen team view incoming orders, manage customers, track deliveries, and update the product catalogue — all from a simple dashboard. The entire platform was built on custom PHP, keeping it fast, lightweight, and easy to maintain without ongoing licensing costs.

The Result

Fresh & Frozen received hundreds of orders in their very first month — going from zero online presence to a functioning, revenue-generating eCommerce business in one project. The backend gave them full control over their operations without needing any technical knowledge, freeing them up to focus on growing the business rather than managing logistics manually over WhatsApp.

Starting a food or delivery business in India?

TechAmber builds custom eCommerce platforms for businesses across Moradabad and India — from day one to hundreds of orders. Let's build yours.

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