Competitor Analysis
Over 95% of competitors in the Moradabad brass and metal export industry use near-identical template-based websites — different logos, same layouts. Even the top local companies followed this approach, making it nearly impossible for buyers to differentiate between suppliers based on their online presence alone.
The Goal
Ali Metal Corp. didn't just want to be another local manufacturer — they wanted a national and international presence that reflected their 35+ years of craftsmanship and quality. The website needed to tell their story, build trust with buyers who would never visit the factory in person, and make the enquiry process as frictionless as possible.