More than 70% of the competitors in the home decor industry in India were using generic templates for their websites. These templates often lacked uniqueness and failed to convey the brand's identity effectively. The client needed a website that would stand out in this crowded market, showcasing their products and legacy in a way that resonated with their target audience.
The primary goal was to create a custom website that not only showcased the client's products but also reflected their brand identity and legacy in the home decor industry. The website needed to be unique, user-friendly, and visually appealing, setting them apart from competitors who relied on generic templates. It was essential to design a platform that would engage visitors and encourage them to explore the client's offerings.